The Indian Institute of Technology Hyderabad (IITH) has signed a  Letter of Association with Bisleri International Pvt Ltd to execute Bisleri’s flagship initiative, ‘Bottles  for Change’, on the IITH campus. This flagship initiative by Bisleri aligns seamlessly with the  sustainability and net-zero goals of IITH. It complements ongoing efforts by the Institute to create a  green, eco-conscious, and carbon-neutral campus, empowering IITH fraternity to adopt sustainable  practices and contribute meaningfully to environmental preservation. The collaboration marks a  significant step toward promoting sustainable waste management practices by focusing on plastic  waste recycling, segregation, and responsible disposal. 

Under this initiative, students will play a key role in driving sustainability efforts through active  participation in awareness campaigns and outreach activities. Participants will also be awarded  certificates in recognition of their involvement and contributions. In parallel, housekeeping staff at  IITH will be trained in efficient waste segregation and the safe handling of plastic, thereby  strengthening on-ground implementation of best practices. 

To further reinforce the culture of environmental responsibility, Bisleri will conduct interactive  awareness sessions with both students and faculty across various Departments. The initiative will also  include a structured system for monitoring and evaluation, featuring monthly and annual reports to  track progress and ensure tangible impact. 

Prof. B S Murty, Director of IITH, expressed pride in the achievement, stating, “At IITH,  sustainability is not just a goal—it is a way of life. This collaboration with Bisleri aligns perfectly  with our mission to build a net-zero, environmentally conscious campus, and to nurture responsible  future leaders who drive positive change in Society.” 

Commenting on the signing of Letter of Association, Mr K Ganesh, Director – Sustainability &  Corporate Affairs, Bisleri International Pvt. Ltd. said, “At Bisleri, we believe that education and  collaboration are key to driving impactful sustainability. Our partnership with IIT Hyderabad  through ‘Bottles for Change’ is another step towards building responsible communities. By  empowering students, faculty, and housekeeping staff, we aim to foster a culture of plastic waste  segregation and recycling that delivers measurable, long-term environmental benefits.”

During the signing of the Letter of Association, Dr Rashmi Singh, Faculty in charge, Green  Office, IIT Hyderabad, said that, “IIT Hyderabad is proud to be the first IIT to establish a  collaboration with Bisleri International Pvt. Ltd for their flagship plastic recycling initiative ‘Bottle  for Change’. This collaboration with Bisleri International’s Plastic Waste Management team marks  a significant step towards promoting sustainability among youth in and around IIT Hyderabad. In  line with the vision of the Director, IIT Hyderabad, Prof. B.S. Murty, towards building a green,  sustainable, and net-zero carbon campus, we have been taking several significant steps in this  direction. This initiative focuses on reducing plastic waste through effective recycling, segregation,  and responsible disposal practices. Under the guidance of Dr. Debraj Bhattacharyya, Department of  Civil Engineering, IITH, the waste management team of IITH has been working effectively on waste  management in IITH for several years. However, the collaboration with Bisleri International Pvt.  Ltd. will undoubtedly strengthen these efforts by bringing in additional expertise. While our long term goal is to create a plastic-free campus, our immediate objective is to contribute to broader  environmental goals by actively engaging the student community, nurturing them as leaders and  ambassadors of eco-conscious living.”